SMCCI’s “100% Muslim-Owned Establishment” scheme has been rebranded to the “Muslim-Owned Establishment” (MOE) scheme effective of 1 May 2018.

The principle of the scheme remains consistent, as only establishments with owners who are Muslims (at least 2/3) are eligible to be recognised officially under the scheme. The MOE certificate and decal will reflect the brand’s new tagline; “Muslim-Owned. All Are Welcome.” and mock-ups can be seen on the SMCCI website.

This scheme will also be extended to members who own hawker stalls which do not require ACRA certification, provided they adhere to the principle of Muslim ownership.