Mohamed Nor Ismail

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Managing Director | Amani Services Pte. Ltd.

Mr Mohamed Nor Bin Ismail started out as a catering assistant & delivery driver, where he learnt most of the ropes in running a business, before accomplishing what he is now.

Starting out with a meagre $250 capital, Mr Mohamed Nor, affectionately known as Kino, is now helming a group of companies, whose names are synonym to the Malay Muslim wedding industry in Singapore. The main core business, Amani Services Pte Ltd, is one of the handful few vendors awarded halal certification by MUIS, and with a central catering kitchen utility in accordance to the NEA requirements.

Due to Mr Kino's keen foresight in developing his businesses, it led him to implement Automation & Technology into the daily operations, minimising labour costs and increasing productivity of the company. Under his helm, he has steered the business into achieving milestones, and clinched prestigious awards such as the "SME ONE ASIA" in 2012 award and the "Entrepenuer Innovation Award 2017" by the SMCCI & SPRING Singapore.

Mr Kino is also looked upon as a mentor, among the network of SMEs and business startups. He is often invited as a distinguished speaker, to share his views, and advice on his success stories.

Mr Kino hopes and believes with his experiences, and his involvement in the SMCCI as an executive committee, he is able to contribute and implement ideas, to cohesively assist the Malay Muslim businesses to further develop and succeed.